In 2016, Criquet Shirts teamed up with three other Texas brands: Tecovas, Hari Mari, and Jack Mason, to form the Texas Collective. The collective was a collaborative summer pop-up shop in Dallas where all the brands could sell goods, host events, and gain name recognition.
As the branding designer for this pop-up, the challenge for me was to create a logo, color palette, and voice that would serve as a marriage of a diverse group of companies.